Forget 8/8/08, Lucky Number is 30,981

Back in the spring, we got to chatting about the numbers game—that is, the trend of magazines to plaster their covers with digits: “1,066 Paris and London Runway Highlights,” “911 Ways to Fix a Hair Emergency!” and so forth. “The smaller the number and the more specific, the better,” Men’s Health editor David Zinczenko told the New York Observer. But not when you’re talking about the fateful combination of fall fashion and freebies, apparently, because the cover of Condé Nast magalog Lucky‘s

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