Forbes Names Mark Howard Chief Revenue Officer
Forbes has promoted Mark Howard from senior VP of digital advertising strategy to chief revenue officer. Howard is succeeding Meredith Kopit Levien, who left to become the new executive VP of advertising for The New York Times.
“Meredith and Mark have been close partners in driving our revenue strategy and seizing opportunities in the two hottest trends in advertising — programmatic buying and native advertising,” said Mike Perlis, president and CEO of Forbes Media, in a statement. “Mark is one of the most knowledgeable people in the marketplace on native ads and, during his more than ten years at Forbes, has become well versed in what our brand stands for, selling print and digital, and the power of our content model and publishing platform.
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