The mission statement of research behemoth Gfk MRI is “to provide the clearest view of American consumers – who they are, what they buy, how they think – and the best way to reach them.” And certainly, based on their Spring 2014 data, one good way to reach the upper tiers is the print edition of Forbes.
From today’s announcement released by Forbes at the 61st Cannes Lions International Festival of Creativity:
According to the recently released GfK MRI data, Forbes magazine has achieved its highest readership ever in the U.S., increasing by over one million readers in the past year to more than six million. Forbes surged in readership from 5,079,000 in Spring 2013 to 6,118,000 in Spring 2014 — a rise of more than 20 percent and the largest figure for Forbes in MRI’s records.
According to the GfK MRI national survey, Forbes is the most-read U.S. business magazine by a margin of some 2.5 million readers.
Explains Forbes chief revenue officer Mark Howard:
“This growth underlines the unique value proposition that we provide for marketers who are able to reach more consumers, entrepreneurs, business owners, managers and investors through Forbes than any other business magazine.”