Forbes Gets True/Slantified
At long last we’re beginning to get a peek at what True/Slant’s Lewis DVorkin has in store for Forbes. DVorkin took over editorial control of Forbes a few months ago and just last week launched a new blog page on Forbes.com that looks–superficially anyway–much like the old True/Slant homepage. Content-wise it’s too early to tell what’s happening. So far we see a lot of tech posts with SEO-hungry celebrity angles.
Columbia Journalism Review had this to say about the new blog unveiling:
So what is it we are unleashing here? And how will the upheaval be received? Web site redesigns and corporate rebranding efforts are always a bit of a crapshoot.
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