Forbes Chief Product Officer Lays Out Battle Plan
Following Friday’s announcement of a majority-stake deal with Hong Kong-based Integrated Whale Media Investments, Forbes Media chief product officer Lewis DVorkin has outlined what’s in the works for the rest of the year.
It starts, right after Labor Day, with a new vertical – ForbesLife:
On September 2, we’ll launch a luxury vertical with a simple, highly visual navigational construct. Visitors will find it easy to move around the site, marketers can engage with an audiences in new ways.
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