For the First Time in 98 Years, Audit Bureau of Circulations Changes Name
The Audit Bureau of Circulations (ABC) has had the same identity for 98 years, but today that’s changing. The ABC is now called the Alliance for Audited Media (AAM), in an effort to “more accurately portray its evolving leadership in media verification,” according to the organization.
“The ABC brand has served our organization and our industry well for nearly 100 years, but this represents much more than a name change,” said Michael Lavery, president and managing director of the AAM.
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