For Flying Logos, the Sky's the Limit

Look, up in the sky, it’s thousands of pink soap bubbles shaped like that little Kirby guy from Nintendo games! Such was the reaction of onlookers at Kirby Middle School in Birmingham, Alabama last fall, when Nintendo celebrated the launch of a new video game featuring the fighting pink puffball by filling the sky with giant Kirby logos. They were “Flogos,” floating concoctions of soap-based foam and helium developed by SnowMasters. The company has branded the sky with Flogos for clients such as Mercedes-Benz, Sheraton, McDonald’s, and Method organic cleaning products (yup, Flogos are environmentally friendly).