Food52's Founders Reveal The Ingredients For A Crowd-sourced Cookbook

food52, a Web site devoted to creating a user-generated cookbook in one year, officially launched today.

The site seeks to celebrate and highlight home cooks by asking readers to submit recipes that fit into various categories each week. Founders Amanda Hesser (in the photo, on left) and Merrill Stubbs then sort through entrants, cook up their favorites and select two finalists for readers to vote on. The winners will go into the cookbook, to be published by HarperStudio once the project is complete.

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