When you think of Bravo’s “Top Chef,” what comes to mind? Probably Padma Lakshmi, right? Okay, maybe that’s just us. You probably think of food and competition, but now, thanks to Food & Wine, you might start thinking of magazines as well. That’s because in its January issue, Food & Wine is bringing the popular TV show to print, in a special 24 page section.
The section will be an advertorial, with content centering on the show’s contestants. If it’s a hit, the “Top Chef” content might blossom into its own magazine.
“There are many elements from a consumer marketing part of it,” Christina Grdovic, Food & Wine’s Publisher, told Adweek. “We’d like it to be a 13th issue or some sort of a stand-alone, but we have to see if it makes sense.”
Bringing a TV show to print is a good idea for Food & Wine, especially one as popular as “Top Chef.” The brand carries weight and it’ll generate plenty of attention among readers. And if there happens to one day be a Lakshmi photo spread, well, that probably wouldn’t hurt either.