Although they have covered man’s primal needs of eating and drinking for over 30 years, Food & Wine has come a long way in making their content easier to access for readers. After introducing an iPad app in October, Food & Wine is advancing their social media presence by hosting monthly Facebook live chats with well-known chefs. This new campaign will begin tomorrow and allow users to ask New York chef and restaurant owner Scott Conant questions about his cooking style and recipes.
Conant, who owns Scarpetta and Faustina, will discuss recipes from his recently opened Las Vegas restaurant D.O.C.G. and share some holiday cooking advice. The Facebook chat is a complement to Food & Wine’s feature on Conant in this month’s print issue.
F&W’s Facebook fan page currently exceeds 120,000 followers and interactive events like these live chats have helped broaden the magazine’s appeal. In November, Food & Wine hosted an online discussion with their own senior recipe developer Grace Parisi and their Facebook Mix & Share page provides party tips from Bacardi and F&W special projects manager Gail Simmons.
Tomorrow’s hour-long chat with Scott Conant will begin at 2:30 p.m.