Food & Wine Launches Rad Brand Targeting Rad Millennials
Who wants to party??? [Insert guitar riff here] That’s the question Food & Wine seems to be asking with the launch of its new site, FWx. The brand promises to be “a guide to before you go out, when you are out, and glorious recovery.”
FWx is clearly meant to appeal to millennials, though it does so in a comical way. First of all, that name. FWx? Is that supposed to be funny? Because it’s hilarious.
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