The 31st annual Adweek Hot List is out this week, and grabbing the top spot is Food Network Magazine. Adweek also names Marie Claire’s Joanna Coles as Editor of The Year, and unsurprisingly honors David Carey as Publisher of The Year. But back to the Hot List. As you can see from the top five, Hearst is really sticking it to Conde Nast. At least according to Adweek:
- Food Network Magazine
- Marie Claire
- Elle Decor
While being number one doesn’t mean that much, it’s certainly nice for the magazine to be recognized for its achievements. Though the way Adweek did it was sort of odd:
This is one case when Hearst’s lower-brow attitude—combined with its strategy of partnering with established personalities and platforms – has turned into a winning recipe.
Talk about a back-handed compliment. That’s like telling your friend “I like those jeans! They’re a lot less ugly than the ones you usually wear.”