FOLIO: Shakes Up Its Annual Power List


By Richard Horgan Comment

Remember the FOLIO:40 that comes out every April? Well, it’s now called the FOLIO:100 and is out now.

FOLIOMediaNext_LogoThe altered seasonal impetus was driven by a desire to coincide the publication of the list with FOLIO:‘s MediaNext conference scheduled for October 28-30. As far as adding 60 slots, editorial director Bill Mickey explains the expanded room is designed to reflect a dramatically altered media landscape:

The very definition of a magazine publisher has changed so much — from the products it creates to the way it builds its audience — that a list of 40 innovators seemed positively quaint.

The industry itself has also expanded to include digital, mobile and social entities that intersect magazines in crucial ways. To not recognize individuals from those sectors, and many others, would be a glaring omission.

Another nice thing about going from 40 to 100 is that there can now more legitimately be sub-categories. The October issue compilation brackets C-Level Visionaries, D-Level Doers, Industry Influencers and Under the Radar. You’ll have to click through to find out which list TIME‘s Nancy Gibbs is on.