Fizziology Stirs Hollywood A-Lister Drink with Expansive Social Media App

This is fascinating stuff. Variety film editor Josh Dickey got a first-hand look at a social media intelligence tool of a kind that we will be hearing a lot more about in the coming months and years.

CastTyper comes from the good folks at Fizziology, a leading entertainment market research firm. It goes a little deeper by categorizing info shared about actors on social media into the groupings of “physical appearance, emotional resonance, intellectual prowess and power of personality.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in