FishbowlNY Talks To Marie Claire About Its Interactive September Issue
It seems that many publications are touting the interactive features made possible with iPad or smartphone applications, but Marie Claire has found a way to make browsing through a print magazine a more interactive experience for its readers. We spoke with the magazine’s publisher, Nancy Berger Cardone, about how Marie Claire‘s September issue, with a little help from image recognition technology expert Pongr, is helping readers shop instantly for items found among its pages.
The technology developed by Pongr allows readers to simply use their phone (smartphones or otherwise) to snap a picture of an item in the magazine.
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