Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Coca-Cola has launched the online leg of its campaign for low-calorie, low-carb beverage C2. It included homepage takeovers of MSN and Yahoo! last week. Some online units let consumers watch a spot that broke late last month from WPP’s Berlin Cameron/Red Cell in New York, which shows people in situations where they can’t get what they want.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in