First Look: Rem Koolhaas-Designed Prada Transformer Lands in Seoul

Now that its spooky Marfa outpost has been co-opted by Gossip Girl, Prada is stepping up its public art game with a highly anticipated “Transformer.” More than meets the eye? You bet. A robot in disguise? Don’t rule it out. Designed by Rem Koolhaas and his Office of Metropolitan Architecture, the Prada Transformer is a shape-shifting event space nestled beside the 16th-century Gyeonghui Palace in Seoul, South Korea. Beginning tomorrow and over the next five months, it will host a series of exhibitions, screenings, and live events in the realms of fashion, art, film, design, and performance.