Creating Change in an Online Community

Much like Seth Godin, Richard’s posts are short and to the point.

His post on April 21 is one of my favorites that he’s written. He writes about creating change in a community because the community asks for it, not because a company wants change in the community, and thus expects the community to follow along.

Here’s the take-away point:

You shouldn’t decide to add a feature without having a clear motivational driver underpinning its use.