Filtering Out Crappy Comments Online Actually Leads to More Comments
Harvard’s Neiman Journalism Lab recently posted an interesting graphic analyzing the Gawker network’s comment volume, before and after they enacted a stricter new comment screening function. The results, as you can see from the graphic above, were a short-term dip in comments followed by a massive upswing.
From the Nieman blog:
In essence, Gawker’s “class system” means unknown commenters get stuck behind a “show all discussions” link few users will click. What most readers will see are only the musings of trusted commenters and the few comments from the riff-raff that either Gawker staff or trusted commenters have decided to promote — the “featured discussions.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in