Atrocious James Bond FIFA Headline Goes Viral

Eight hours ago, northeast U.K. resident Ross Loraine tweeted the following:

Thanks to Loraine, this #epicfail has since been furiously passed around the Twittersphere as well as picked up by various newspapers and blogs.

The article is from the Times of India. The online version, wisely, currently displays some much more palatable “Licence to Thrill” wordplay in reference to James Rodriguez, the star of Colombia’s FIFA World Cup 2-0 victory over Uruguay. Above a strong lede paragraph:

There, you have your Colombian James Bond now.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in