Fashion Magazines Hit Hard by Economic Downturn
We’re starting to get a sense of how bad a hit the mag industry has taken this year. WWD is reporting that fashion and luxury titles have borne the brunt. The industry as a whole saw a 10% decline in ad pages in the third quarter as a result of significantly reduced spending from major ad categories like “pharmaceutical, automotive, technology, and beauty.” However, the numbers get even scarier where fashion is concerned:
According to publishers’ estimates to be filed to PIB, fashion magazines on the whole reported double-digit drops through 2008.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in