Andy Cohn on How The Fader Is Thriving in the Digital Age
In the latest installment of Mediabistro’s So What Do You Do? column, Andy Cohn, president and publisher of The Fader, says that staying true to your audience is essential for building devoted followers.
“I think a lot of people get caught up on just trying to build Web traffic and posting things that aren’t really essential to the core of what they’re all about, writing to the lowest common denominator, etc.,” he told Mediabistro. “You now see sites and media properties that tweet about breaking news that has nothing to do with the core of their editorial platform.
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