Interesting experiment going on today at the Hollywood Reporter Facebook fan page. For the first time, the publication has brought on a guest editor in the form of Jerry Bruckheimer.
His production company has roughly 4,000 more “likes” on Facebook than the revamped publication, with today’s drop-in timed of course to coincide with the imminent arrival of a fourth Pirates of the Caribbean movie. Save for the odd (and predictable) angry comment or two, it’s been smooth sailing for JB. One fan for example wondered where else Bruckheimer might contemplate staging a red carpet event after Disneyland and Alcatraz:
Being able to use Disneyland makes the premiere such a unique experience. It’s hard to beat watching a film and jumping on rides. It’s a little early to know where we will premiere our next film, Lone Ranger. Maybe the Alamo.
This effortless and low-overhead bit of cross-promotion is a win-win for the Reporter. Expect more of these in the future, as the publication continues to try and solidify its consumer direction.