Facebook COO: 'People Are Using Our Product to Protest Our Product. That's Good.'
BusinessWeek editor-in-chief Stephen Adler provided the lunchtime entertainment at today’s American Magazine Conference when he interviewed Facebook COO Sheryl Sandberg.
The executive, battling a possible staff defection, attempted to explain how she saw the future of online advertising playing out. “My view is that people don’t dislike ads,” she said. “They dislike irrelevant, untargeted ads.”
To this end, the much-reviled “new Facebook” is designed to have interactive ads. “It’s a much cleaner interface. And we launched an ad product on the right, which has interactive properties.
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