Facebook Changes Algorithm to Demote Clickbait Articles

Good for users, bad for publishers.

Facebook continues to do whatever the hell it wants; publishers who depend on the traffic it provides be damned. In the latest twist to its News Feed algorithm, the company said clickbait articles—with headlines that “withhold or distort information”—would be seen less often by users.

We’ve all seen the headlines Facebook is describing: “The One Weird Trick to Make You Love Bread Fungus,” “He Watched Every Episode of 90210. You Won’t Believe What Happened Next” and so on. They

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