Facebook Analysis: KOMU-TV in Columbia, MO

In this week’s TV news Facebook Fan Page analysis, I look at the Fan Page for KOMU-TV in Columbia, MO.

Some may recognize the call letters from a post published last week on this blog that discussed how KOMU-TV used Google+ to interview Norwegians about the terrorist attack in Norway.

Since the station is already finding ways of using Google+ for new-gathering, it wouldn’t be a stretch to assume that they’re probably making Facebook for them, too. You would be right in thinking that.

While this station has the smallest community, in terms of Likes, of the three stations that I’ve looked at so far (13,000 Likes, versus 30,000 and 40,000, that isn’t an indication of failure.