Facebook Analysis: FOX 2 News in Detroit, MI

Last Monday I kicked off a new weekly segment  where I analyze a news organization’s presence on Facebook.

The first news outlet was a TV news station called, WESH 2 News in Orlando, FL. In my analysis I noted that the station had figured out how to make the Fan Page work for them, to drive conversation and engagement with readers, and also create a viable marketing channel for themselves.

This week I’m keeping with the TV news theme and looking at the Facebook Fan

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