Experience Trumps Clever Design In #HireMe Campaigns

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By Rachel Kaufman Comment

You know these job applications. TwitterShouldHireMe.com. HeyHubspot.com. And so on. Brazen Life has taken a look at three recent incidents where the jobseeker used social media to develop buzz for his or her application, and why they worked—or didn’t.

Braden Young applied for a marketing manager position at Krispy Kreme in Philly. His cover letter:


Within four hours of launching his campaign, he was contacted, and he had the job in three days.

Brazen says:
“Young was already passionate about the company he was applying to work for, which came through in his content. But most importantly, he had the skills to back up the ostentatious way he handled the job search. He articulated his qualifications in a succinct and memorable way.”

Not so for two other applicants. Bianca Cadloni’s “Hire Me Chipotle” campaign, which we covered in the past, doesn’t seem to have gotten her anywhere. ” Even with a solid website and social media efforts, I have a feeling the decision came down to experience. With two short internships under her belt and some editorial work for a niche online magazine, it’s tough to stand taller than other candidates with even two or three years of public relations experience,” writes Brazen’s Erica Moss.

Read the original piece for one more example that may or may not turn out well for the inexperienced jobseeker. But the lesson is that it might not matter how much attention you can get if your resume is thin.