Executives Talk After the Big Money Does Its Work: More on the Attik Sale
Going back to a story from yesterday about the big sale of Attik to Dentsu America, it looks like the eggs have all been put into the like-minded basket and executives from both sides are speaking about the sale. You can find the whole press release here (PDF). A little bit:
“When ATTIK initiated discussions with Dentsu America, we viewed it as a brilliant business decision for their agency, which has built a solid reputation on ground-breaking
creative for 20 years and wants to continue to grow exponentially,” said Tim Andree, Chief Executive Officer of Dentsu America, Inc.
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