Two former ad executives from The New York Times have joined forces to launch a marketing and advertising sales rep company with an international focus. But they’re not just throwing around their former employer’s name just to get publicity for their growing company — the Times is also one of their first clients.
Founders Claire LaRosa (left) and Warren Ho said their company, Media Sales International, will initially focus on Latin America before expanding into other foreign markets. The company will be producing special advertising economic reports for the Times‘ digital and print editions.
LaRosa worked at the Times for 31 years in various ad sales management positions. Ho worked alongside LaRosa for 10 years selling advertising for the Times, and he has also worked for Conde Nast Traveler and The Los Angeles Times.
“We have the expertise to help clients outside the United States target and reach key audiences, such as leaders in business and government in the States,” LaRosa said. “The New York Times and nytimes.com provide extremely effective venues for reaching influential, decision-maker audiences. And the net combined audience of more than 20 million is a powerful story and offer.”
(Photo via Media Sales International)