Evolve Media's Latest Acquisition is a Thing of Beauty
TotalBeauty.com is Evolve's third acquisition in the past five months.
Following the recent addition of AfterEllen.com and DogtimeMedia.com comes today the announcement of another Evolve Media acquisition– TotalBeauty.com.
Founded in 2007 in Los Angeles by Emrah Kovacoglu (pictured) and featuring a New York office, the Total Beauty Network attracts 3.5 million monthly unique visitors and also includes beautyriot.com, which allows users to engage in a wide variety of virtual makeovers. All properties are being migrated into Evolve’s TotallyHer Beauty and Style side, alongside existing site The Fashion Spot, while Total Beauty Network’s staff of 22 have already begun the process of transitioning to Evolve’s LA and New York offices.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in