After testing augmented reality in its December issue, Esquire is taking on e-reading technology.
Starting with its January issue, the men’s magazine will publish a full issue available for the iPhone and iPod Touch. The $2.99 app will give digital readers a “reimagined” version of the print magazine, so that it can be enjoyed in a small, digital format on an iPhone screen. Esquire described the functionality of the app, which was developed in partnership with ScrollMotion:
“Quotes, photos, articles or parts of articles can be copied and saved, e-mailed or posted to a user’s Facebook page instantly. The magazine app is entirely searchable across all issues, and its contents are easily navigable by article title or subject category from anywhere in the issue.”
This app seems to make a lot more sense than the augmented reality features of the last issue. It also reminds us of Sports Illustrated‘s preview of its digital version for the yet-to-be-released tablet device, although this can be downloaded and used now. But will this app bring in more subscribers for the print mag or send them away from print towards digital subscriptions?
If anyone has tried out the app, we’d love to hear your thoughts. Leave them in the comments below or send us an email.
Update: Looks like GQ put another digital issue up in the iTunes store today, too, available for $2.99.
Previously: Poll: Would You Buy An Augmented Reality Mag?