Esquire Uses Trailer for August Issue Because The World Needs More Trailers
There are trailers for albums, trailers for movies and trailers for trailers. Well, thanks to Esquire, you can now add trailers for magazines to that list. According to Adweek, Esquire is promoting its August issue with a trailer that will feature a taste of what’s to come.
David Granger, Esquire’s editor-in-chief, told Adweek, “We had so much extra video for August, so we wanted to put it to good use.” Unfortunately, this is not good use. There are too many trailers in our lives already.
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