Esquire Launches Puzzle App
Esquire is taking a different route than most magazine brands are with the iPad: Instead of just publishing the magazine, it’s publishing apps, like Hardest Puzzle Ever. As All Things D reports, it’s a smart way to use the brand power behind the title:
The idea is to take the publishers’ powerful brands and intellectual capital, and make something that isn’t a digital replica of a print publication.
Hardest Puzzle Ever is a puzzle/trivia game, and it allows users to play the first level for free.
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