The Esquire Cover That Changed Everything
The wonderful design podcast “99% Invisible” regularly gets its cross-posting due at Slate. The publication embeds each weekly episode together with a summary of the latest discussion.
Episode #101 was a humdinger. Producer Avery Trufelman welcomed design legend George Lois, Esquire design director David Curcurito and former Rolling Stone art director Andy Cowles. At one point, the program revisited the early 1960s juncture during which Lois engineered a lightning-fast transition from the days when the magazine would feature on its cover mascot Esky, a mustachioed ladies man:
In 1962, Harold Hayes, the newly hired head editor of Esquire, asked [ad man] Lois to do a cover for him.
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