The criteria for ESPN director of sports analytics Ben Alamar’s World Fame 100 list are an athlete’s salary, endorsements, social media following and Google search popularity. Landing in the top 10 are two NBA stars: LeBron James at #2 and Kevin Durant at #6.
The list, which was unveiled the day after Durant’s disappointing Western Conference Finals series loss to the Golden State Warriors, reconfirms just how big a superstar the Thunder player is. A debate is already raging about whether zen master Phil Jackson has any shot at luring Durant to New York.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in