ESPN The Magazine Launches First Style Issue

Hitting newsstands this week is the first of an annual endeavor from ESPN The Magazine: a fashion centric issue called the Style Report. The special issue marks a major move toward including more fashion coverage than ever before.

While this might be a risky move for a sports publication, Steven Binder, Vice President, Publishing Director for ESPN The Magazine, told FishbowlNY that he was completely confident.

When we suggested that this seemed like an attempt to lure more female readers, he countered that 20 percent of ESPN The Magazine’s subscription base is women, so that wasn’t the case.

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