ESPN The Magazine Brings Sponsored Content to Print

ESPN The Magazine is taking sponsored content to the next level: By bringing it into the folds of the print edition. Adweek reports that starting with its 15th Anniversary issue, the glossy will be publishing Coors branded pieces. The partnership will last until the end of this year.

Chad Millman, editor-in-chief of ESPN The Magazine, said the editorial featured in “Cold Hard Facts presented by Coors Light” will be completely controlled by the magazine. For the record, he feels great about the deal.

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