Erin Fetherston to Design for Juicy Couture

Is Juicy Couture looking to replace its brash rock n’ royalty aesthetic with a more whimsical take on girlish glamour? The Liz Claiborne-owned brand, which racked up $540 million in sales last year, has brought on Erin Fetherston for a stint as guest designer and creative consultant, reports WWD. Fetherston will design women’s apparel for Juicy Couture through 2011, taking the reins from founders Pamela Skaist-Levy and Gela Nash-Taylor, who stepped away from their day-to-day responsibilities with the brand earlier this year.