Kristen Baldwin on Bringing EW to Tablets: 'We really wanted to wait until we got it right'
With the runaway success of eBooks and iPads, you’d think that launching a tablet version for a magazine would be a given. However, Entertainment Weekly executive editor Kristen Baldwin says that rushing into the field too early could be a mistake for publishers.
“We’ve been on the tablet with our Must List app for quite a while, but in terms of the actual magazine, we really wanted to wait until we got it right,” she explained in our Media
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