“No one here is concerned that the print magazine is going away,” said Entertainment Weekly managing editor Jess Cagle when asked about Time Inc.’s impending spin-off from its parent company. “The print magazine is still the spine of our brand.”
In the latest installment of Mediabistro’s So What Do You Do?, Cagle also discussed what he’s doing to keep the established brand fresh (forays into TV and radio), digital vs. print and why you won’t see “sponsored” content in the mag’s pages.
“Obviously, print advertising is a challenge, but there’s not a lot of overlap between our print audience and our digital audience,” he said. “The print audience has held really steady the last few years. It’s about 1.7 million. They haven’t left for the digital space; our audience has just grown because of digital. The magazine’s audience is something like 11 million, and the overall audience is around 18 million.”
Read the full interview in So What Do You Do, Jess Cagle, Managing Editor of Entertainment Weekly?