Emotional Design: How Recognizing Humanity of Readers Can Help Journalists Online

One of my favorite blogs to follow is a design blog that I’ve mentioned before, Smashing Magazine. It’s great because it’s functional (I can get around it), reliable (I know what I’m getting when I go there) and useful (I learn stuff). It’s also pretty. Moreover, I want to note that it’s pleasurable, too.

“Pleasurable” may sound like an odd descriptor for a website, but don’t judge me yet– take a look at it. And then take a look at its article about this very subject, “the

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