Embracing Retail, Damien Hirst to Open London Art Shops
Damien Hirst, your direct-to-auction greatest hits works just earned £111.4 million (nearly $200 million) at Sotheby’s, what are you going to do next? The answer seems to be first, purchase Jonathan Yeo‘s collaged porn magazine portrait of Paris Hilton and then focus on this promising retail channel.
After announcing earlier this year that he would open an art store on London’s Marylebone High Street, now Hirst has got two shops in the works. The second is on Bond Street, next door to the London branch of Sotheby’s (it’s all about foot traffic!), and will have its soft opening next Monday, Bloomberg
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in