Embracing Retail, Damien Hirst to Open London Art Shops

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By Stephanie Murg Comment

hirst and cow.jpgDamien Hirst, your direct-to-auction greatest hits works just earned £111.4 million (nearly $200 million) at Sotheby’s, what are you going to do next? The answer seems to be first, purchase Jonathan Yeo‘s collaged porn magazine portrait of Paris Hilton and then focus on this promising retail channel.

After announcing earlier this year that he would open an art store on London’s Marylebone High Street, now Hirst has got two shops in the works. The second is on Bond Street, next door to the London branch of Sotheby’s (it’s all about foot traffic!), and will have its soft opening next Monday, Bloomberg reports. Both stores will be called Other Criteria, the name of Hirst’s artists’ multiples business. Goods on offer will range from a $46,000 “limited-edition 18-carat gold charm bracelet with casts of 23 different pills” to postcards and t-shirts, including a charming pink number silk-screened with blue butterflies. The Marylebone store is slated to open in mid-December, just in time for Santa to stock up on diamond-encrusted skull toys for all the good little girls and boys.

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