Elle Decor Surges
Michael Boodro, the Editor-in-Chief at Elle Decor, is having some success in a category that hasn’t had much lately. WWD reports that Boodro is making progress with each issue:
[Boodro] managed to buck the sliding circulation and ad page trend that has plagued many of his peers during the first half, with newsstand up 6 percent to 92,275, despite a cover price increase to $5.99. Ad pages rose 11 percent to 524 and for the second half, Elle Decor published its largest September issue ever, up 26 percent.
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