Electrolux Tries Desperately to Win Design Street Cred With Painful White Boy Rap

The video montage on the site promoting the Electrolux Design Lab is pretty cool–designers getting dirty, welding stuff–and we also like the logo, DESIGN LAB spelled out in a bunch of industrial found letterforms.

So why did Electrolux feel the need to create another call for entries that will completely degrade, alienate, embarrass and horrify the design industry?

Made with childish clip art, pieced together using shoddy animation skills and dubbed over with some of the worst rapping we’ve heard since Brian Austin Green took the stage on that episode of “90210,” Electrosux’s viral