Ebony.com is so much more than just a spinoff of its print counterpart. The site is an entity in and of itself, filled with original articles on everything from food and fashion to nightlife and news.
The site’s content is 95 percent freelance written, and editors say they’re especially in need of strong op-ed writers with stellar reporting skills to match. So where should a freelancer begin? “News and Views” is a good place to start:
[It] is the most heavily pitched part of the site, and editors work hard to represent black lifestyle in its entirety, both here in the States and abroad. They want layered conversation about the wide swath of topics that go along with that, including race, social justice and all of the -isms. “We’re unabashed about our pro-gay, pro-woman, pro-healthy black people stance. That’s where we are. That doesn’t mean if you’re a black Republican or a self-defined conservative that there’s no place for you here. There absolutely is,” [Kierna Mayo, editorial director] added. “Just have a salient argument and make it timely.”
To hear more about Ebony.com, including the No. 1 mistake to avoid when pitching, read: How To Pitch: Ebony.com
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