EatingWell Increases Rate Base

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By Chris O'Shea

EatingWell is growing. The Meredith title is increasing its rate base for the second time this year. Beginning with the September/October issue, EatingWell’s rate base will jump from 500,000 to 600,000. It was only January when the magazine made its last increase from 350,000 to 500,000.

“As the healthy eating movement continues to thrive, this growth reflects how relevant and engaging our content is to consumers who want to make healthy eating a bigger part of their life,” said Tony Catalano, Publisher of EatingWell.

The September/October rate base increase is a 71 percent jump from the same point last year.