Did you know that infographics are 30 to 40 times more likely to be viewed and shared vs. text? At least that’s the claim that Easel.ly makes on its homepage. The new site, a project in beta, makes it super easy to use drag-n-drop templates to create beautiful infographics for free. A demo video is embedded below:
For newsrooms, this site poses huge opportunity in terms of shareability of information across social media. Newspapers are the worst offenders when it comes to forgetting about graphics that make sense for the web. They’ll often repurpose something that ran in print, and often that graphic isn’t compelling enough to share on social networks — a space where visuals are constantly competing for users’ attention. But easel.ly is so easy to use that resources don’t have to pulled away from graphic designers; it’s a site that social media editors can use.
In the very least, it can be a good starting point for social media editors and digital producers to make a case for how powerful great infographics can be on the web so that there’s tangible reason for graphic designers actually think about creating graphics for social media.
Here’s a quick graphic I threw together about 10,000 Words. After compiling the baseline data, this only took 45 minutes to create (as compared to prior infographics of the same nature that I’ve created in 4-12 hours):
Right now the site is definitely in beta, as it crashed my browser at least five times and exported the image with the selection tool visible (as you can see above on the right side). As with most other browser-based, drag-n-drop tools I’ve used (MockingBird, ScrollKit), the biggest time-suck in creating these graphics is doing basic functions like nudging, rotating or editing text — actions that have a consistent behavior in a desktop app, but do funky things on the web. Still, I was able to make something relatively decent looking in a short amount of time — and surely the app will get better once it’s out of beta.
Here’s what editing a graphic looks like on the back end browser editor:
Although the site is in beta, you can still make an account and poke around. Don’t know where to start? Here are some tips for making a shareable infographic and GOOD Magazine’s selection of infographics is always sure to inspire a spark of creativity.