Earnings: St. Louis Post Dispatch Owner Reports $24 Million Loss
The company that publishes the St. Louis Post-Dispatch and 48 other daily newspapers reported a Q3 loss of $24 million, mostly thanks to a massive drop in (you guessed it) advertising, with ad revenue falling 18.4 percent overall and dropping as much as 60 percent in certain classified categories.
National advertising and ads in “niche publications” fell the least sharply, and under classifieds, revenue from the “other” category actually gained 5.5 percent. We’re not sure what these are but we’ll leave it to your imagination.
The
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