Earnings: E.W. Scripps Swings To $3.5 Million Loss

E.W. Scripps (SSP), despite posting a small profit last quarter, swung to a $3.5 million loss in the third quarter of 2009 on revenues of $186 million, the company reported today.

Year over year advertising revenue fell 27 percent, which the company called an “improvement.” How? Because in the second quarter of 2009, ad revenue fell 29 percent —so the decline is slowing!

Even online advertising was down, by 20 percent to $7.3 million, the company reported, because most online ad sales are tied to print ads.

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